The Be Smoke Free program offers participants six weekly coaching sessions delivered over the phone, four weeks of nicotine patches or lozenges, and web-based tools at no cost. Participants will be randomly assigned to one of two types of coaching: guided imagery or a standard intervention.
Both programs include individual attention and development of a personal quit plan. The standard intervention focuses on changing behaviors, while the guided imagery intervention coaches also work with participants to develop guided imagery audio files that can be reviewed on their phone, computer or MP3 player.
Dr. Gordon’s team is reaching out to all smokers, particularly men and diverse racial/ethnic groups to offer a new opportunity to quit.
“We know telephone quit coaching works, and we know that guided imagery has helped athletes win. So, we’re hoping that by using this guided imagery approach, smokers will be more open to trying something new,” she says.
The goal for this phase of Dr. Gordon’s study is to recruit 100 active participants in the randomized trial. In the first three months of the trial, the team enrolled more than 50 participants. In addition to help with quitting, participants also receive $50 for taking part in the study. Feedback from participants has been very positive. One participant commented, “[My coach] was very knowledgeable. I have quit multiple times in the past, and have never felt so well prepared. I am proud to say that I am both smoke and nicotine free.”
The developmental Be Smoke Free study has the potential to advance the science of tobacco cessation through the addition of guided imagery, and improve public health through increased reach of telephone quitlines. Dr. Gordon hopes that results from the study will set the stage for a larger, national study designed to test the effectiveness of the guided imagery quitline program.
For more information about joining the Be Smoke Free program, please click here, call 520-626-4243 or email email@example.com.
For more information about the study, please contact Dr. Gordon at 520-626-4970 or firstname.lastname@example.org.